Skin Care Leaves Consumers Wanting ‘Moor’

Austria’s famed waters are sourced for anti-aging face and body care products.
Melissa Meisel, Associate Editor10.25.12
Austria’s legendary Neydharting Moor was formed at the base of one of Europe’s most fertile valleys. Protected from outside influences, the waters in the botanically rich “eye” of the Moor have never drained away, dried out or frozen over, creating an unusual, evolutionary, exceptional environment where rare indigenous botanicals naturally release an array of vitamins and minerals known as Neydharting Moor peat which havebeen harvested and studied through the ages for its remarkable curative properties.

From its beginnings more than 30,000 years ago in Austria, the Neydharting Moor has been sought after for its perceived healing powers. As early as 800 B.C. the Celts discovered the Moor’s magic. They drank and soaked in the waters— using the black mud as a medicine that was believed to have miraculous healing powers. In 1525 Paracelsus—the famous pioneer of chemistry and modern medicine— believed that he had found in this Moor the Quinta Essentia, the five essential elements that remedy illness and engender health.
The Moor’s mud came to be prized as a beauty therapy and European nobility built villas and spas on its shores. Louis XIV, Napoleon and Josephine all became Moor devotees, indulging in its precious gifts. By the 18th century the spas or “cure houses” at Neydharting Moor had become so popular that other spas began springing up throughout Europe.

Now, the newly launched Moor Skin & Body Care collection, featuring the proprietary peat and peat water from the Neydharting Moor in Austria, is reaching US shores. The line includes seven SKUs and is said to be the only clinically tested skin care collection featuring anti-aging ingredients from the Neydharting Moor. The initial product line launched in the US in August 2012 after a successful launch in the fourth quarter of 2011 in South Africa where the brand is available in 30 spas.

The brand hosted an Editor VIP event on Oct. 3 at The Plaza Hotel in New York with a sit-down breakfast and presentation introducing a new anti-aging night cream.Moor’s creative director, Nicola Gross, was present along with company founder Dr. Dennis Johnson of Botanika Research Labs, The Beauty Company’s Alisa Marie Beyer and global aesthetician Karen Canning to discuss the line in detail and its benefits.

Combining naturally occurring botanicals with scientifically advanced peptides, the Moor product line provides immediate and long term relaxation of wrinkles without irritating the skin,” said Neydharting Moor Skin & Body Care creative director (and personificiation of the brand, according to the company’s head) Nicola Gross. “This line is truly amazing. Both the peat and the peat water contain over 1000 naturally-sourced botanicals, herbs and nutrients —300 of which have been proven to have anti-aging properties, according to the company. This spa-inspired skin and body care line deeply hydrates and visibly improves the appearance of both fine lines and deeper wrinkles. There’s really something for everyone in this collection.”

Products include a Revitalizing Toner, made with 90% Neydharting Peat Water to refresh and revitalize the skin; Intense Hydration Cream AM, a daytime moisturizer that firms skin and restores elasticity; Ageless Eye Cream, a delicate formulation infused with age-defying antioxidants to minimize wrinkles and reduce puffiness; Intense Regenerating Serum, a potent antioxidant cream-gel to improve the appearance of fine lines and wrinkles while firming the skin; Repair and Renewal Cream, a dynamic peptides treatment that visibly improves the appearance of skin; The Balm, a multi-tasking moisturizing creme for dry, irritated or sensitive skin; and Intense Body Cream, todeeply nourish and protect dry, sensitive skin.

The newest product to the line, Regenerating Night Cream – Face & Neck, is a rich, ultra-hydrating and powerful antioxidant night cream infused with the remarkable power of Neydharting peat and peat water and bioactive “Super-27” anti-aging complex. This intense overnight treatment smoothes the appearance of fine lines and wrinkles, helps restore lost elasticity, helps skin cell rejuvenation and deeply hydrates, noted Gross in her presentation.

“More than 90% of users felt that Regenerating Night Cream – Face & Neck left their skin feeling hydrated the next morning,” said Gross.
The new night cream product is proven to stimulate skin cell formation and regeneration. “After using the Regenerating Night Cream – Face & Neck, users will realize an increase in skin’s smoothness and resiliency,” she added. “Other product benefits include refining and softening the appearance of fine lines and wrinkles and deep hydration and restoration of lost moisture.”
Introducing a night cream to the already spa-strength skin care formula gives Moor customers one more solution to conquer anti-aging, explained Neydharting Moor Skin & Body Care founder Dr. Dennis Johnson.
“When we formulated the line from a unique blend of anti-aging botanicals, herbs and vitamins, we realized that a natural product extension was a night cream that could be applied to and beneficial for both the face and neck areas,” he said. “The entire skin and body care line deeply hydrates and visibly improves the appearance of both fine lines and deeper wrinkles.”